Suntory Oceania has appointed Gordon Treanor as licensed sales director for Australia. Treanor will establish and lead the new Alcohol Route to Market team, a unit dedicated to executing sales, channel, and customer growth strategies in the Australian market.
Treanor brings more than 25 years of industry experience and insight in the international beverage sector. He played a pioneering role in establishing Lion's global drinks business in Europe and Asia. As MD for Lion - Europe and APAC, Treanor successfully integrated three businesses to deliver a platform to service beer, wine, and spirit brands.
Treanor has also held several board roles for Heaps Normal, Remedy Drinks, and Schibello Coffee Group.
Under the Suntory Oceania partnership, Treanor will partner with Beam Suntory Oceania’s MD, Mark Hill and Frucor Suntory Oceania’s CCO Drew Fairnham to establish and deliver a brand-new alcohol commercial function.
Treanor said the next few years were going to be ‘truly transformational’ for Suntory and for the ANZ beverage industry.
“I’m excited to hit the ground running and to have the opportunity to build a best-in-class team as we work to become a $3 billion multi-beverage powerhouse by mid-2025,” said Treanor.
Frucor Suntory Oceania CEO Darren Fullerton CEO said Treanor’s appointment marked a milestone as the partnership’s first.
“His wealth of experience and proven track record will be instrumental in driving the success of our licensed sales strategy. We believe that under Gordon's guidance, our licensed team will be a driving force in the Aussie beverage industry,” said Fullerton.
The appointment comes as the partnership marks one-year of construction on its $400 million manufacturing and distribution facility in Ipswich, Queensland, representing the largest FMCG investment in Australia in the last decade, enabling Suntory Oceania to own its supply chain from end-to-end unlocking capacity and capability.
