• Asahi Beverages CEO Amanda Sellers.
    Asahi Beverages CEO Amanda Sellers.
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Asahi Group Holdings has appointed Amanda Sellers to Group CEO of Asahi Beverages, the first female CEO of a regional headquarters for the group. Sellers has been acting in the role since June, when Robert Iervasi resigned. Prior to that she was Group CFO.

Asahi Group Holdings president and CEO Atsushi Katsuki said Sellers had played a “critical role” in the success and growth of Asahi Beverages as CFO and interim CEO.

“Amanda brings to the CEO role more than 20 years of industry and leadership experience, which will equip her well in leading Asahi Beverages, Oceania’s leading beverages company,” Katsuki said.

Sellers said it was a “tremendous honour” to be appointed to the role during a time of investment and growth in the company’s operations across Australia and New Zealand.

“Asahi Beverages’ continued success in Oceania lies not just in our great brands, like VB, Asahi Super Dry, Schweppes, Long White, Cool Ridge and Allpress Espresso coffee, but our team’s passion and ability to innovate and meet our consumers’ needs in a rapidly evolving beverages market,” Sellers said.

Katsuki added, “The Board of Asahi Group Holdings has huge confidence in Amanda’s ability to continue with the impressive growth trajectory of our business in Oceania, while also delivering our sustainability commitments and setting us up for long-term success in Australia and New Zealand.”

Amanda joined Asahi Beverages almost five years ago as the Group chief financial officer. She has been in the beverages industry for over 20 years, during which time she also held senior roles at Treasury Wines, including CFO Asia and Europe, and before that CFO Australia and New Zealand.    

“As interim Group CEO over the past 6 months I’ve had the pleasure of getting to know our customers and suppliers much better. I’m confident that through these valued partnerships, and the plans we’ve developed together, we’ll grow our businesses and deliver even more for our consumers,” she said.

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