Australian coconut water producer, Raw C, has launched a range of new products to meet market demand for healthier beverage alternatives.
According to research from ResearchAndMarkets.com, the Australian coconut water market continues to grow substantially, with a predicted annual growth rate of 28.35 per cent. The report states that there is strong consumer demand for healthier beverage alternatives as lifestyle-related health concerns escalate, making coconut water a go-to option for the masses.
Raw C aims to innovate in the space to meet demand. The report states that the convenience offered by portable packaging options has been recognised as a boost to market proliferation.
Led by this information, Raw C has recently expanded its presence with new product formats and sizes now available at major Australian retailers. The expansion introduces five additional products across 4000 stores nationwide.
Raw C owner and founder, Scott Mendelson, said the name of the company says it all.
“Our product is pure, natural coconut water with no added sugar and we have amassed a very loyal customer base who really understand the benefits of this product,” said Mendelson.
“Our expanded range is to offer consumers alternative ways to experience and enjoy coconut water wherever they shop.”
The new range includes:
- 4-Pack Straight Up (250ml): In the beverage aisles of Coles and Woolworths from the end of October 2024.
- Watermelon & Pineapple Flavour: A refreshing new option found in Woolworths’ front fridge sections from the end of October 2024.
- Straight Up (350ml): Chilled in Coles fridges for on-the-go convenience, available from the end of October 2024.
- Aldi 1.25L 100% Coconut Water: Our larger size returns to Aldi’s juice fridges, ideal for families, from mid October 2024.
- Costco 24-Pack Straight-Up Cans: Perfect for stocking up, available exclusively at Costco now.
Raw C products are available at Coles, Woolworths, IGA, Aldi, Costco, and various greengrocers. The new SKUs are available now across select retailers.
