• Treasury Wine Estates has launched a new range of premium wines in partnership with Candle Media’s Hello Sunshine – a multi-channel, women-centric media company founded by Reese Witherspoon.
Source: TWE
    Treasury Wine Estates has launched a new range of premium wines in partnership with Candle Media’s Hello Sunshine – a multi-channel, women-centric media company founded by Reese Witherspoon. Source: TWE
Close×

Treasury Wine Estates (TWE) has launched a new range of premium wines in partnership with Candle Media’s Hello Sunshine – a multi-channel, women-centric media company founded by Reese Witherspoon.

Drop of Sunshine will debut at Hello Sunshine’s second annual Shine Away event in Los Angeles this weekend, on October 5. The range will be launched in the US with three varietals, a Brut Sparkling Rosé, Chardonnay, and Red Blend. In Australia, it will include a Prosecco, Sauvignon Blanc and Pinot Grigio.

The wines were crafted to be approachable and versatile options that can be enjoyed with or without food. The Drop of Sunshine bottles are minimalistic and designed sustainably with screw caps on still wines and no foil on sparkling.

President of the Bold Brands business unit of Treasury Americas, a division of TWE, Sarah Bakx, said the Treasury Wines team was honoured to work alongside Hello Sunshine to elevate women’s voices and ensure our stories are heard.

“Wine is all about connection and is a fantastic platform for sharing special moments and storytelling,” said Bakx.

“Our female-led Drop of Sunshine team collaborated with Hello Sunshine to create a line of engaging and vibrant wines that tell a story about the journeys that shape who we are and celebrate the drops of joy we feel along the way.”

After recognising an opportunity for an authentic, female-focused wine brand, the women-led TWE team found the ultimate partner in Hello Sunshine.

Hello Sunshine and Candle Studios CEO, Sarah Harden, said the organisation partnered with Treasury Wine Estates’ award-winning winemakers and global team to create a wine that brings women together so they can share their stories and create meaningful connections.

“Drop of Sunshine is the result of a true collaboration, created with care to inspire bright moments of celebration and togetherness,” said Harden.

Packaging News

Pact Group will delist from the ASX on Wednesday 16 July, the move being the culmination of executive chair and owner Raphael Geminder’s near two-year bid to take full control of the company.

Packaging is at the heart of Suntory’s bold new chapter in Australia, marked by the opening of its $400 million beverage production facility in Swanbank, Queensland – a site purpose-built to deliver high-speed, high-efficiency bottling, canning and kegging through world-class packaging technology and sustainable design.

Ego Pharmaceuticals has unveiled a bold new chapter in its commitment to local manufacturing, announcing a $156 million, decade-long investment to expand its Victorian operations.