Lion looks set to acquire Michigan-based beer company Bell's Brewing. Bell's is one of the largest craft brewers in the US and its acquisition will further strengthen Lion's US portfolio.
Having purchased Colorado-based New Belgium Brewing in 2019, Lion is well positioned in the US market with a strong line-up of brands, including the number one US IPA brand Voodoo Rangers along with Fat Tire, Two Hearted Ale, and Oberon Ale.
Lion managing director Global Craft Beverages Matt Taper said Bell’s brand appeal makes it a good fit for the company as it expands its US operations.
“In terms of quality, capability and reputation, Bell’s is a standout in the American craft brewing scene.
“They’re a great match for New Belgium, another pioneering US craft brewer and both companies share a deep commitment to their co-workers, communities and customers. We’re thrilled to be taking this next step in the United States and bringing these two great names in craft brewing together,” said Taper.
With distribution across 43 states including the District of Columbia and Puerto Rico, Bell has become one of the largest craft brewers in the US since it was founded in Kalamazoo in 1985.
The company’s Two Hearted Ale is a national brand and on four consecutive occasions was voted as the best beer in the US by members of the American Homebrewers Association.
President Larry Bell, who brewed Bell’s first beers in a 56-litre soup kettle, said the acquisition of New Belgium and Bell’s Brewery itself was based on the two companies core values.
“This decision ultimately came down to two determining factors. First, the folks at New Belgium share our ironclad commitment to the craft of brewing and the community-first way we’ve built our business.
“Second, I’ve been doing this for more than 36 years and now is the right time. I want everyone who loves this company like I do to know we have found a partner that truly values our incredible beer, our culture, and the importance of our roots here in Michigan,” Bell said.
Taper said the company’s acquisition of New Belgium had set the blueprint for growth in the US and rapidly increasing the brand’s growth in the country.
“When we first partnered with New Belgium, we committed to not only support their growth, but protect and nurture their unique human-powered business model.
“This purpose-led business model and connection to its community were values we shared, and which we’ve continued to build upon since New Belgium became part of the Lion family – with flagship brand Fat Tire becoming the first carbon neutral beer in the United States,” he said.
The receipt of all regulatory consents will mark the closing of the transaction which is expected in the coming months.
Lion’s acquisition trail in craft brewing has a global footprint; it recently announced its purchase of Australia based Fermentum Group for $500 million.
