Conga Foods has kicked off a TV campaign for its Moro olive oil that aims to communicate its Spanish heritage as part of a multi-million dollar media investment.
Those who know use Moro is the name of the campaign which is now airing, and forms part of a wider integrated campaign and reinforces Moro’s leadership position with the headline ‘Australia pours more Moro than any other olive oil’.
The campaign will reach across TV, online catch-up TV, Magazine, OOH and digital, and the TVC will air during primetime programs across Seven, Nine and Ten networks, as well as an SBS food network sponsorship.
The marketing campaign also includes a multi-faceted, influencer and social media program which sees the launch of Moro-driven, consumer facing events designed to provide “product education and usage inspiration to assist consumers in navigating the category”.
Nicolett Butchard, Marketing and Innovation Manager at Moro said, “With a string of successful new product developments (NPD) in market, now is the right time for Moro to launch a full media calendar. Our campaign is leveraging the strengths of the Moro brand and focusing on what quality means to consumers.”
“What we want to demonstrate with this campaign is our passion is the driving force behind delivering exceptional quality Moro is known for and is the ‘why’ behind everything that we do.
Although the campaign features the entire Moro range including Moro Tradicional Olive Oil and Moro Delicado Light Taste Olive Oil, it focuses prominently on the Extra Virgin Olive Oil products: Moro Primero Extra Virgin Olive Oil, Moro Frutal Extra Virgin Olive Oil and Moro Intenso Extra Virgin Olive Oil.
