The expo floor is sold out, panels and education timetables finalised, and sensory experiences set up. After seven long years, foodpro is back and gearing up to be an incredible show.
Kicking off from this Sunday at the Melbourne Convention and Exhibition Centre, and running until Wednesday, 26 July – come and visit the Food & Drink Business team at stand H49. Our podcast studio will be live streaming every day (broadcast live on YouTube and posted directed to LinkedIn), so if you’re up for a chat, please drop by.
Foodpro product manager Felicity Parker said: “We have more than 400 exhibitors this year and with a wide range of exciting new features, there are endless opportunities to explore new industry products and insights. Plus, visitors will have ample opportunity to network and enjoy the show floor.”
Food & Drink Business will also be compiling its daily ‘foodpro files’, capturing our conversations with exhibitors and visitors from the show floor, providing an almost real-time news feed on product trends, innovation, and insights from industry leaders.
Parker said one area she is particularly excited by is Sensory Experience, giving exhibitors a new way to share their products and visitors to explore what’s new.
“Visitors will be able to taste, touch, see, and hear the latest insights, ingredients, and innovations in food manufacturing. We know the area will leave people feeling enthused, inspired, and ready to bring new product ideas to life,” said Parker.
Four key Sensory Experience areas
Kerry’s Beverage Bar
International leader in taste and nutrition innovation, Kerry will showcase its expertise in taste, proactive health, food protection and preservation at their Beverage Bar. Kerry supports its customers in creating healthier, tastier, and more sustainable products through its integrated portfolio of taste and nutrition solutions.
The team will be on hand to discuss beverage innovation, offering samples of four great tasting beverage concepts: Orange and Ginger Immunity Booster Shot; Vegan Protein Punch; refreshing Lemon Fruit Splash; and a Cherrywood Smoke Margarita Mocktail.
The Insights PLAYhouse
PLAY Innovation conducts market research and forecast innovation insights across the new product development process. Experience a range of those invaluable insights at the Insights PLAYhouse. Here visitors can take the weight off their feet as they sit back and sample a short course on consumer-led innovation.
Businesses will be able to discover what holds back their innovation efforts and whose voice is essential for a first-class innovation program. And not just any innovation program – an innovation program tailored for FMCG by specialists. Then step into the PLAYhouse for a brisk (and virtual) stroll through the four phases of successful FMCG innovation. Thanks to the expert tour guides, visitors will leave refreshed but invigorated.
Monash Virtual Reality experience
The Monash Smart Manufacturing Hub (MSMH) will be providing visitors with a virtual reality experience of a food processing plant and manufacturing production and packaging line using advanced robotics and smart membrane technology.
Through Digital Twin technology the MSMH allows virtual commissioning and optimisation of all manufacturing production and processes.
Visitors will also be able to access AR technology to view various innovative food products that Monash has helped to research and develop.
Monash Food Innovation demonstrates a virtual reality experience of the retail environment that is used for consumer research studies to assist businesses of all sizes de-risk front-end innovation and new product development.
Ingredients Tasting Zone
At the Ingredients Tasting Zone, as part of the Sensory Experience, visitors will have the opportunity to sample finished products containing delicious flavours and functional ingredients from three foodpro suppliers.
From sustainable chocolate to high fibre cookies, drop by to taste products from Health Ingredients Co., Belcolade (DKSH) and Carmi Flavors.
DKSH and Belcolade will showcase Belcolade’s expertise in real Belgian chocolate, exciting the senses through deep chocolate knowledge meets global expertise, sustainability through the Cocoa Trace program and a passion for innovation. On offer will be single origin chocolates from Papua New Guinea and Cameroon, Amber chocolate from the Selections range, as well as a more recent innovation in Plant Based Milk Chocolate.
Meanwhile Health Ingredients Co. will be showcasing Fenuflakes, an ingredient with high fibre, high in good quality vegan protein, low fat, and ultra-low carbohydrates nutritional profile. Derived from fenugreek seeds, the defatted flakes have an absolute neutral taste profile.
foodpro is on 23-26 July 2023, at the Melbourne Convention and Exhibition Centre. For event details visit here.
