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Coopers Brewery has expanded its range of naturally conditioned beers with an Extra Pale Ale (XPA). It will be rolled out in keg format to hotels across Australia from May 17.

“Our XPA is all about highlighting the citrus character of the American hops and balancing this with our malt to create a smooth and very drinkable hoppy beer.”An XPA sits “somewhere” between an American Pale Ale and India Pale Ale, Coopers marketing and innovation director  Cam Pearce says.

While the XPA style is still developing as a category it is enjoying strong growth around the world, he says. “The brewers have chosen combination of Simcoe and Lemondrop hops which provide bright citrus undertones with aromas of grapefruit, lemon and a hint of mandarin. It has an ABV of 5.2% and 37 international bitterness units (IBU).”

Coopers sees the launch as an opportunity to influence how the category progresses in Australia.

Packaging News

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