McCormick has developed a new organic range of spices and herbs that are packaged in see-through pouches for extra transparency.
The packets also have easy-to-read information on the provenance as well as a display listing dates of harvest, packing and best-before suggestions for freshness assessment.
The back of the packs include a scannable Chat Bot for smart access via a messenger app that connects consumers to McCormick for tips, recipes and even more product information on any of the range of seven organic herbs and spices.
The resealable pouches have also been designed with an opening that is wide enough for spoon access.
The McCormick organic spices and herbs includes chilli, cumin and tumeric from India, cinnamon from Vietnam, mixed herbs from Morocco and Egypt, oregano from Turkey and paprika from Spain.
The new range is available in Woolworths stores nationally, RRP $2.50.
