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Nestlé has launched a new plant-based burger with a four-star health rating exclusively into Woolworths stores around the country.

The Harvest Gourmet Incredible Burger is vegan and blends natural plant extracts of beetroot, carrot and capsicum with proprietary techniques to imitate the texture, taste and cooking experience of a meat burger.

“These new burgers don’t compromise on flavour, texture or cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food,” said Nestlé marketing manager foods Tracy Hardwick.

“We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and eat more meat-free meals.”

The Harvest Gourmet Incredible Burger also uses oil from chopped coconut to give the burger its marbled appearance, while being made from soy and wheat protein to provide nutritional benefits.

It is now available in Woolworths stores for RRP $12.00 for two burgers.

Packaging News

In a collaborative effort, Kimberly-Clark Australia and Woolworths have successfully completed a packaging trial aimed at eliminating the use of secondary plastic packaging for Viva paper towels. The initiative, now set to become standard practice, is projected to save 15 tonnes of plastic annually.

John Cerini has stepped down as CEO of Pro-Pac, with Ian Shannon, who was chief operating officer of the company, taking over the role, and becoming managing director.

Sustainable packaging achievements were recognised at the APCO Annual Awards in Sydney last night. The event celebrated organisations, and individuals, driving change towards the 2025 National Packaging Targets and beyond. PKN was there.