FrieslandCampina Ingredients has obtained the Food Standards Australia New Zealand (FSANZ) claims approval on its Biotis Fermentis ingredient related to gut health. Download the whitepaper today to explore how Biotis Fermentis can enhance your product portfolio and meet the growing demand for gut-muscle health solutions.
In the context of sports nutrition and wellness, addressing gut health is no longer optional, it’s essential. Studies into gastrointestinal symptoms affecting elite athletes show that 86 per cent of athletes experience digestive issues related to stressors such as intensive training, competition, and dietary habits. These gut discomforts not only affect overall well-being but can also impair athletic performance and recovery.
Furthermore, research into the gut-brain and gut-skin axis, and the role of the gut microbiome as a major regulator has shown that gut health plays a critical role in nutrient absorption, immune function, and even muscle recovery. As active consumers and athletes seek holistic solutions to optimize their performance and well-being, there is a clear market opportunity for ingredients that bridge the gap between gut health and muscle performance.
Biotis Fermentis: tapping into the gut-muscle axis
To meet this demand, FrieslandCampina Ingredients developed Biotis Fermentis, a first-of-its-kind ingredient that taps into the emerging science of the gut-muscle axis. This patent-pending innovation uses the power of fermentation to support both gut health and athletic performance in a way that has never been done before.
Historically, performance nutrition and gut health have been treated as separate concerns. However, FrieslandCampina Ingredients recognizes that, much like our overall health, these two areas work better together. By leveraging fermentation – a process increasingly recognized for its positive health benefits – Biotis Fermentis offers a holistic solution that nourishes the gut while supporting muscle strength, recovery, and endurance.
Fermentation: A key to unlocking holistic health
The process of fermentation is gaining widespread recognition in the wellness industry for its ability to promote a balanced gut microbiome. As consumer interest in fermented ingredients continues to rise, there is growing demand for functional foods, beverages, and supplements that harness the power of fermentation. Biotis Fermentis represents the next step in this trend, offering a unique and scientifically validated solution to support gut health and muscle performance simultaneously.
Proven benefits and approved health claims for your brand
The benefits of Biotis Fermentis have been demonstrated in a study conducted by FrieslandCampina Ingredients on 150 recreational athletes. Participants who consumed Biotis Fermentis daily for three weeks reported significant improvements in their physical well-being. Notably:
- 80 per cent of participants self-reported improved satisfaction with their overall physical well-being.
- 60 per cent of participants experienced a significant reduction in bloating compared to baseline levels.
These results underscore the potential of Biotis Fermentis to enhance both digestive comfort and athletic performance, providing a compelling value proposition for brands targeting active consumers. Moreover, brands leveraging the Biotis Fermentis range can proudly display on-pack gut health claims approved by FSANZ, bolstering consumer trust.
A Strategic Opportunity for Brands in Performance and Active Nutrition
Brands that integrate Biotis Fermentis into their product offerings can appeal to a broad consumer base, including athletes, fitness enthusiasts, and health-conscious individuals seeking to optimize both their gut health and physical performance. Whether in sports drinks, protein powders, or wellness supplements, Biotis Fermentis is a versatile ingredient that can be used across a wide range of product formats.
This is a sponsored post by FrieslandCampina Ingredients.
