Directly responding to Aussie consumer demand, FrieslandCampina Ingredients’ FSANZ approved prebiotic ingredient, the Biotis GOS range, helps brand owners innovate new products and stand-out in the gut health supplement market.
In recent years, the importance of gut health has taken centre stage in the wellness landscape. More than ever, consumers are recognising that good gut health is fundamental to overall well-being.
An increasing body of research links gut health to various aspects of physical and mental health. Nielsen IQ research, commissioned by FrieslandCampina in 2022, found 40 per cent of Australians consider gut health “extremely important”, while 30 per cent suffer from issues related to it.
As awareness grows, so does the demand for effective gut health solutions. In fact, 53 per cent of Australian consumers are familiar with prebiotics, and over half of those understand the significant digestive health benefits they can provide. This presents a prime opportunity for supplement brands to meet the evolving needs of health-conscious Australians who are proactively seeking ways to enhance their gut health.
FrieslandCampina Ingredients is at the forefront of this movement with its innovative prebiotic ingredient, the Biotis GOS range. This unique collection features dairy-derived galacto-oligosaccharides (GOS) designed to transform the gut health supplement market. The latest addition, Biotis GOS OP High-Purity, stands out for its exceptional quality. It uses a patent-pending process to deliver a higher concentration of available galacto-oligosaccharides (GOS), ensuring a typical GOS content of over 90 per cent.
A recent clinical study highlighted the effectiveness of Biotis GOS OP High-Purity using the industry’s lowest dosage of 1.3g, showing a notable increase in Bifidobacterium levels in the gut of healthy women. This remarkable result positions GOS-OP High Purity as a valuable ingredient for brands looking to create products that resonate with consumers' desire for tangible health benefits. Additionally, its acid and heat-stability allow for versatile applications in a variety of supplement formats, ensuring that brands can cater to diverse consumer preferences.
In a marketplace flooded with health claims, trust and scientific evidence are paramount. The Biotis GOS range has received approval from the Therapeutic Goods Administration (TGA) of Australia, giving brands the confidence to market these products effectively. With this endorsement, companies can create on-trend gut health solutions that fit seamlessly into busy lifestyles.
Moreover, brands leveraging the Biotis GOS range can proudly display on-pack gut health claims approved by FSANZ, bolstering consumer trust. FrieslandCampina Ingredients invests heavily in consumer and clinical studies, ensuring that brands can make clear, scientifically backed claims about their products. This commitment to transparency and efficacy not only enhances brand reputation but also drives consumer loyalty in a competitive market.
Now is the time for supplement brands to seize the opportunity presented by the growing interest in gut health. With the Biotis GOS range, companies can innovate and stand out in a burgeoning market that prioritizes digestive wellness. By aligning with the needs of today’s health-conscious Australians, brands can create effective and enjoyable gut health solutions that cater to a vibrant and dynamic consumer base.
Download the Biotis datasheet to learn more today!
This is a sponsored post by FrieslandCampina Ingredients.
