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A clinical study conducted by Israel’s Schneider Children’s Medical Centre Endocrinology Department says Nutritional Growth Solutions’ (NGS) protein drink powder ‘Grow Daily Boys 10+’ has positive effects on growth and body composition in short and lean preadolescent boys aged 10 and older.

NGS, a global children-focused nutritional health company, said the protein drink was formulated with essential micronutrients such as calcium and iron.

Published by a peer-reviewed medical journal Acta Paediatrica in August, the 12-month randomised, double-blind, placebo-controlled study had a two-stage intervention which had 160 lean and short boy participants. Formulated with low energy and protein, the placebo powder did not contain added vitamins and minerals. 

The first stage was a double-blinded intervention carried over the first six months with the nutritional formula or placebo (1:1), while the second stage was an open-label extension with the nutritional formula for all the participants, conducted in the last six months. 

The protein powder focuses  on promoting growth in short preadolescent boys.

Schneider Children’s Medical Center lead researcher Michal Yackobovitch-Gavan said the formula was effective at increasing fat-free mass and muscle mass in short and lean prepubertal male adolescents. 

“It also prevented the expected slowdown in height growth in children older than 11.4 years. This is a key trial that evaluated the importance of nutrition for pre-adolescents and is certain to inspire more research,” said Yackobovitch-Gavan. 

Grow Daily Boys 10+ contains 18 grams of whey and accounts for approximately 25 per cent of the recommended dietary reference intake for calories which was based on target nutritional needs for weight and height in the 50th percentile for age and gender, and low activity level. 

NGS managing director and CEO Liron Fendell said Grow Daily Boys 10+ is ideal for growth and development in pre-adolescents. 

“It was developed and tested by paediatricians, and clinically shown to help pre-teens and teens increase muscle mass. School lunch and fast food are part of our kids’ menu, so it is important to balance their diet and fill the gap with vital nutrients,” said Fendell.

The study concluded that when compared to the placebo group, participants that consumed Grow Daily Boys 10+ gained more weight, BMI, fat free mass and muscle mass.

“Children who consumed at least half of the recommended doses of the nutritional supplement formula improved their intake of the macro- and micronutrients—including protein, calcium, zinc and iron—that are vital to growth,” said Yackobovitch-Gavan. 

Grow Daily Boys 10+ is low in sugar and available in Chocolate, Vanilla and Plain flavours. It can be used in milkshakes, fruit smoothies, yoghurt and other recipes.

Packaging News

In the first year of PKN’s Women in Packaging Awards programme, industry has stepped up with meaning. The response has been phenomenal, and the judges had their work cut out for them selecting the finalists from a competitive field of high-calibre nominees.

At The Hive Awards in Sydney today, the Best Packaging category was won by Don Smallgoods, part of George Weston Foods, for its resealable flow wrap pack for sandwich fillers and other smallgoods. This innovative packaging is a departure from the conventional thermoformed packs and addresses consumer demands for better functionality, sustainability, and product visibility.

Applications for the 2024 APCO Annual Awards are now open, and are open to all of industry to apply.