Donut-fries mashup attracts Insta crowd

More food companies are tapping into the trend towards novelty snacking.

Today, fast food chain Donut King launched a hybrid snack combining donuts and fries.

The fried Danish pastry fingers are covered in cinnamon sugar and dipped in choc hazelnut sauce.

Friday 5 May, dubbed by the company as Fabulous ‘Fry-Day’, has seen stores serving the Donut King Fries in an easy-to-hold ‘cone’.

The new Insta-worthy snack is a nod to the current snappable food trends that are flooding the market, according to Donut King.

Donut King is challenging fans to share their best Donut King Fries pics via Instagram with #donutking for their chance to win free donuts every Friday.