Donut brand, Dr. Dough, has partnered with Jasbe BP service stations in New South Wales to expand its reach, making its donuts available to more customers than ever before.
The partnership marks a significant step for Dr. Dough, which has primarily operated through a digital platform, allowing customers to order their favourite donuts online and get them delivered across Sydney.
Now, with this collaboration, Dr. Dough aims to provide an accessible way for people to enjoy their products without committing to a larger purchase. It not only expands the brand's reach but provides it with a physical presence that complements the existing online strategy.
Dr. Dough CEO, Kristy Bannister, said the company knew there was immense demand for its brand in the market, and partnering with BP gave it the perfect opportunity to meet that demand.
“This relationship allows BP to offer a fresh option for customers, giving them the chance to try our donuts conveniently at their local service station,” said Bannister.
“By leveraging BP’s established locations, we can introduce our brand to a wider audience while utilizing our customer database to maximize outreach.”
The collaboration reflects Dr. Dough’s commitment to cultivating mutually beneficial B2B partnerships.
“We believe in the importance of strategy and shared benefits when collaborating with other brands. As we look to the future, we’ll continue to seek partnerships that align with our values and contribute to our growth,” said Bannister.
