FruChocs gets a citrus twist

Menz has launched its latest flavour reinvention, FruChocs Orange, a tangy take on the confectionery classic. 

FruChocs Orange is the latest addition to FruChoc’s offerings, including FruChocs Strawberry and FruChocs White Choc Raspberry.

FruChocs Orange features a burst of fruity orange flavour coated in milk chocolate.

Menz CEO Phil Sims said Menz’s market research showed that fruit flavours continued to be a popular trend in confectionery.

“We saw a gap in the bites category with ChocOrange, and thought it was about time South Australians were introduced to a new tasty combination; a citrusy twist on the iconic FruChoc,” said Sims.

Menz FruChocs Orange is available in 135g bags at Drakes Supermarkets, Woolworths, and independent for RRP $5.70.