Australia’s 100 per cent crafted non-alcoholic beer Nort has launched the world’s first non-alcoholic Pacific Ale as part of its range. It tastes of passionfruit and tropical aromas, with a golden haze appearance, a light sessionable body, and only 49 calories.
Nort co-founder and owner Jaz Wearin said: “We worked hard on the recipe, ingredients and brewing process to ensure this was 100 per cent non-alcoholic, but also 100 per cent crafted beer.”
The brand and beer is the product of Wearin, also the co-founder and owner of Modus Operandi Brewing.
Nort’s Refreshing Ale has already won awards and is described as a “thirst quenching beer, golden in colour with a fruity aroma and refreshingly crisp finish”.
Nort is brewed naturally, unlike other beers in the zero category, after Wearin set out to craft a new non-alcoholic beer using traditional brewing methods.
Wearin said: “Nort was born amidst lock-down. Like most of the world I was juggling a business, parenting and trying to stay healthy and focused. As a brewery owner and beer fanatic, I soon realised there was a massive need to grow the non-alcoholic beer category and offer Aussies a non-alcoholic beer that is carefully crafted and rich in flavour.
“Nort gives you options. A beer to balance with an alcoholic beverage so you can drive home, get out for that early morning surf or head into that board meeting. Or it can be a beer you can have at any time of the day without feeling guilty or fuzzy afterwards.”
There are four varieties: the world’s first Pacific Ale, Refreshing Ale, Tropical XPA and All Day IPA.
All the beers are below 60 calories which makes Nort’s range the lowest calorie Australian made beer in the country.
“People are always searching for ways to create a more balanced lifestyle, but it was clear to me that there is a need for greater variety and choice when it comes to non-alcoholic crafted beer. So, after last year’s overwhelmingly positive response that we received from the Refreshing Ale launch, we immediately started working on adding some variety to the portfolio, giving Aussies more tasty non-alc beer options.”
For Wearin, the growth of the non-alcoholic beer segment draws its strength from consumers looking for balance. “That doesn’t mean no alcohol, it means balancing awesome IPAs and then flipping over to a non-alcoholic so they can drive home, put their kids to bed, get up in the morning for a surf or a ride and then hit the day head-on feeling great,” she said.
Nort Refreshing Ale will be available in all Woolworths, BWS and Dan Murphy outlets, while Pacific Ale, Tropical XPA and All Day IPA via online platforms Sans Drinks, Amazon Australia and Beer Cartel and in independent retailers across the country.
