Australia’s Oyster Coast (AOC), the country’s largest producer of food grade Rock Oysters, has launched a new consumer brand, Oystersmiths. It aims to strengthen the company’s position in the food service industry through its range of sustainably sourced oysters.
Oysters are naturally rich in vitamins and minerals, including zinc, iron, and omega-3 fatty acids. They are a source of lean protein and have a low environmental impact compared to other forms of animal farming. This makes oysters an ideal choice for those seeking a healthy, sustainable diet.
As part of a rapidly growing industry, AOC’s vertical integration model has enabled the company to experience sustained growth while remaining committed to sustainable food production. The company currently supplies live or half shell Rock, Pacific or Angasi oysters for wholesale through product brands Appellation Oysters and Australia's Oyster Coast.
Offering multiple oyster species in a variety of formats, Oystersmiths reflects AOC’s commitment to quality and consistency in meeting consumer demand for fresh, healthy, premium seafood.
Majority owned by agribusiness investment firm, Roc Partners, Australia’s Oyster Coast is leveraging its growth and geographical diversification strategy to bring more oysters to consumers while promoting the health benefits of this sustainable seafood choice.
Australia’s Oyster Coast CEO, Devin Watson, described Oystersmiths as a ‘curated premium’ brand designed to drive oyster consumption.
“It’s about responding to what consumers are asking for - quality, value and sustainability. The brand is a carefully curated selection across multiple oyster species, including Rock, Pacific, and Angasi oysters, available in various formats to suit the dynamic needs of chefs and restaurants,” said Watson.
“We are not only providing premium oysters, but also spreading the message that oysters are healthy for us and for the planet. With Oystersmiths and our high-end Rock oyster brand, Appellation Oysters, we’re making it easier for people to enjoy a product that is packed with nutrition and produced in a way that’s environmentally responsible.”
More information about Oystersmiths is available at oystersmiths.com.
