Nestlé lolly brand, Allen’s, has partnered with leading bubble tea franchise, Chatime – releasing a range of limited-edition new flavours inspired by its Party Mix lollies. The collaboration was arranged by brand extension agency, Asembl, on behalf of Allen's.
Available now for a limited time exclusively in Chatime stores across Australia, the new bubble tea range extends the Allen’s brand outside of its traditional lolly aisle, and lands the flavours of its Pineapples, Milk Bottles and Bananas lollies in over 170 T-Breweries nationally.
Nestlé head of marketing confectionery, Melanie Chen, said Allen’s is all about bringing fun to moments, both big and small, and the partnership with Chatime delivers to that.
“We are bubbling with excitement to be expanding our much-loved lolly brand into new product categories,” said Chen.
“We are excited to be able to give Australians a new way to experience and connect with our brand – it’s not every day you get to experience your favourite lollies as a refreshing drink!”
The first batch of flavours includes Pineapples Fruity with rainbow jellies, Milk Bottles Frozen with pearls, and Bananas Milk Tea with custard.
Chatime marketing director, Rowena Kanna, said the company was excited to be collaborating with Allen’s on a limited-edition lolly-inspired range.
“Chatime is all about sharing joy through our tasty cups of bubble tea, and we thought what better way to do this than partnering with an iconic brand like Allen’s to create fresh and flavourful drinks for people around the country to enjoy,” said Kanna.
A fourth flavour will be available from 17 September, with the final member of the Party Mix dropping 24 September. The range is available at Chatime stores nationally.
