Beverage company, Diageo, has just launched Smirnoff Crush, its latest vodka based ready-to-drink (RTD) innovation. The drink comes in three flavours and a larger format 440ml can.
Just in time for summer, the Smirnoff Crush RTD features a bold combination of two fruity flavours with vodka, including Mango & Peach, Lemon & Lime and Orange & Pineapple.
Smirnoff marketing manager, Maddy Stockwell, said Smirnoff Crush brings together two bold fruit flavours to create a full-flavoured premix, mixed with Smirnoff vodka.
“We know Aussie consumers are expanding their horizons within the premix category and are looking for something new,” said Stockwell.
“Larger format drinks are trending in other markets, so we wanted to provide Aussies with something unique that combines iconic flavour combinations in a big, bold can.”
Smirnoff Crush is available in liquor retailers nationally for RRP $33.00 in a four-pack or in a case of 24 for $190.00.
