Dwayne “The Rock” Johnson is bringing his acclaimed small-batch tequila brand, Teremana, to Australia in collaboration with Mast Jägermeister and Spirits Platform.
Launched in the US in March 2020, Teremana Tequila had a record breaking launch. The product has won 17 leading spirits awards, including gold medals at the San Francisco World Spirits Competition and gold in The Spirits Business Tequila & Mezcal Masters.
Teremana Tequila is made at its own distillery, Destilería Teremana De Agave in the small town of Jesús María, in the highlands of Jalisco. Crafted in partnership with the Lopez family, who are third-generation agave growers and second-generation tequila makers, Teremana is made using 100% mature Blue Weber Agave, roasted in traditional brick ovens for over 72 hours and distilled in handmade copper pot stills.
It is now expanding internationally to countries including Australia, which is one of the world’s fastest growing tequila markets.
Founder Dwayne “The Rock” Johnson attributes Teremana's success to its exceptional taste, handcrafted small-batch process, accessible price point and embodiment of the spirit of Mana.
“I’m incredibly humbled by the demand for Teremana at the global level and thrilled to deliver Teremana to consumers around the world,” said Johnson.
“Mana is at the heart of everything we do at Teremana, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to ‘Share The Mana’ with Australia is a privilege – cheers, my friends.”
The exclusive distribution partner and co-owner, Mast Jägermeister, is working with premium spirits distributor, Spirits Platform, to bring the Teremana range of Blanco, Reposado, and Añejo tequilas to Australia.
Spirits Platform CEO, Ian Atherton, anticipates strong customer support in Australia.
“Following the success of Teremana since it launched in the US three years ago, we are excited that the brand is now reaching Australian shores and are delighted to be its official partner.
“With a substantial launch investment, we anticipate this will be one of the biggest spirits launches Australia has ever seen, and we look forward to partnering with Dwayne Johnson to bring the brand’s ‘Share The Mana’ philosophy to life.”
Teremana Tequila will be available in all major liquor wholesalers from 1 July.
- Blanco - 700ml, ABV 40%, RRP $92
- Reposado - 700ml, ABV 40%, RRP $97
- Añejo - 700ML, ABV 40%, RRP $106
