Menz Violet Crumble and brand engagement agency, Asembl, are continuing their partnership with the launch of new Violet Crumble flavoured products from supplement company, The Collagen Co.
Asembl previously worked on the partnership between Menz and supplement brand, BSc, launching protein bars and protein powders in Violet Crumble flavours earlier this year.
Exclusively available on The Collagen Co.’s website, the new range features the Violet Crumble Glow Shake – Premium Collagen Meal Replacement and the Violet Crumble Collagen Dream – Advanced Sleep Formula.
Menz Confectionery national marketing and licensing manager, Polly Love, said the company was excited to be moving into the health and wellness space in collaboration with The Collagen Co.
“We can't wait for everyone to experience these incredible new Violet Crumble inspired collagen products,” said Love.
“Seeing this brand extension come to life is incredibly rewarding, and we're confident people will fall in love with them as we have!”
The meal replacement shake combines the taste of Violet Crumble with The Collagen Co.'s collagen-based meal replacement Glow Shake formula, providing a choc honeycomb flavoured functional ingredient boost featuring 29 grams of protein. Each serving contains 17.5 grams of Hydrolysed Collagen Peptides, which the company states can increase fullness, help regulate metabolism, and revitalise hair, skin, and nails.
The Violet Crumble Collagen Dream – Advanced Sleep Formula is a Violet Crumble flavoured hot chocolate that aims to promote deeper sleep, and healthier hair, skin and nails.
The Collagen Co. co-founder and chief product officer, Josh Woodley, said that blending the iconic Violet Crumble taste with the company’s commitment to beauty and wellness had created a product that is enjoyable and beneficial.
“This unique partnership allows us to offer our customers a delightful way to enhance their beauty and wellness routines, ensuring they can indulge in great taste while supporting their health," said Woodley.
The Violet Crumble Glow Shake – Premium Collagen Meal Replacement for RRP $79 and The Violet Crumble Collagen Dream – Advanced Sleep Formula for RRP $49 are both exclusively available from The Collagen Co. website, at www.thecollagen.co.
