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A recent survey has revealed Cadbury's 50g bar as Australia's number one choice for chocolate.

A study by researcher Roy Morgan found that 52.8 per cent of the population consumes at least one chocolate bar in an average four-week period.

Of this number, 17.4 per cent will consume at least one Cadbury 50g chocolate bar during the month.

“This was well ahead of Kit Kat (12.8%), Cadbury-owned Cherry Ripe (11.8%), Mars Bar (9.3%) and Snickers (6.7%).

Of the country’s 15 most widely consumed chocolate bars, 10 are owned by Cadbury, according to Roy Morgan.

Nearly 60 per cent of people who eat Cadbury 50g chocolate bars in any given month also eat Cadbury blocks in the same period.

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The VMA, in partnership with APIA and the industry-led Labels & Packaging Coalition, has submitted a proposal to the Federal Government addressing key packaging regulation reforms.

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