This week Chobani Australia brings innovation to the dairy aisle with its Flip range that's already made it big in the US. For the Australian market, it has developed first-of-its-kind packaging.
Chobani Flip is the name of the new yoghurt snack range that comes in a dual compartment container, with Chobani Greek Yogurt on one side, and dry mix-in ingredients in the other. The product takes its name from the 'flip' action made by the consumer in order to mix the two.
According to John Williams, NPD Manager at Chobani, Flip is the biggest launch to hit the yoghurt category since Chobani launched in Australia.
“We are launching 10 flavours on 31 July, an unprecedented number in this category,” he said.
But more than introducing product innovation, in the Australian market, Chobani Flip has explored new territory with its packaging, designed and produced by PakPot.
Chobani Australia worked with plastics moulding specialist PakPot, specifying in-mould labelling (IML) in order to maximise the printable area of the tub, Williams explains.
“In doing so we were able to move the barcode and mandatory copy to the base and rear of the tub, freeing up the two sell faces (tub front and lid) for the imagery, colour blocking and branding,” he says.
The resulting tub differs from the themally processed version used in the US. In this case, it's a unique a twin injected polypropylene tub with a live hinge utilising IML Y labelling process by injection through the label.
You can read more detail on the packaging project here.
The Chobani Flip range has launched in all major leading supermarkets and food retailers. The RRP is $2.99 and it comes in the following flavours:
Almond Coco Loco
Key Lime Crumble
Salted Caramel Crunch
Peanut Caramel Satisfaction
Chocolate Haze Craze
Peanut Butter Dream
Nutty for ‘Nana’
Mint Chocolate Chip
Apple Crisp Twist
Strawberry Shortcake
“Almond Coco Loco is the #1 selling single serve yogurt product in the US. Chobani Flip has taken America by storm and we’re excited that we can now meet our Aussie fans’ requests to bring the range Down Under. By breaking out of breakfast, Chobani Flip creates a new reason for Aussies to eat more Greek yogurt,” Chobani Australia managing director Peter Meek said.
