Chobani has teamed up with Foodbank and Woolworths to launch two new fundraising yoghurts in Strawberry and Passion Fruit flavours. Each 907g yoghurt tub sold donates funds for Foodbank’s Fruit and Vegetable Program to supply nutritious fresh produce to Australians in need.
Foodbank’s Fruit and Vegetable Programs facilitate donations from the horticulture industry, supplying nutritious produce to Aussies in need while simultaneously offering a sustainable solution for surplus and out-of-spec products thereby reducing food waste and landfill impact.
The funds raised from the campaign will go towards the purchasing and distribution of fruit and vegetables across the country. Some states may utilise the funds primarily to purchase food, whilst others will need to allocate more towards transport and logistics.
With more than 3.7 million Australian households experiencing food insecurity in 2023, and nearly half (48 per cent) of food insecure people reported reducing their purchasing of fresh produce and protein to cope, (Foodbank Hunger Report 2023) Chobani has decided to dedicate its latest fundraising SKU to supporting Foodbank's Fruit and Vegetable Programs. The Strawberry and Passion Fruit yogurt follows Chobani's previous Fruit for Good yogurt tubs, which donated 100 per cent of profits to Foodbank.
Foodbank Australia CEO Brianna Casey explained that food was the ‘pressure valve’ of the household budget, and that fresh fruit and vegetables were often the first to be left behind at the supermarket when budgets tightened.
“The face of hunger is changing. It’s not just those who live on the street, but those on your street who are experiencing hunger. Campaigns like this are so important as they help ensure we have an adequate supply of delicious Australian grown produce available for those who need a helping hand,” said Casey.
Chobani GM ESG and general counsel Tim Browne said Chobani was always looking for new ways to support Foodbank and make more impact.
“Through our close working relationship, Foodbank highlighted the dire shortage of fresh produce, and we’ve tailored this initiative to directly address this need.
“As a food and drinks manufacturer, we have a responsibility to ensure everyone has access to nutritious food. However, we recognise that understanding the specific needs of communities experiencing food insecurity is complex and requires expertise – that's where Foodbank comes in,” said
Browne added that Chobani hopes that the campaign will also encourage other brands to make positive impacts on individuals and local communities.
“Businesses have the power to effect change and positively impact individuals and communities experiencing hunger.
“Through initiatives like this, we aim to motivate other food and beverage manufacturers, demonstrating how they too can look at new ways to use their platforms to help Aussies in need,” said Browne.
Chobani's Strawberry and Passion Fruit yogurt SKUs have rolled out exclusively into Woolworths stores nationwide and will join Chobani’s yogurt offering at Woolworths until September 2024.
