Coles 2024 Movember campaign has launched, with a portion of sales from participating products being donated to support programs and initiatives addressing mental health, prostate and testicular cancer, and suicide prevention across the country.
Coles ambassador and 2023 MasterChef winner, Brent Draper, kicked off the campaign in Melbourne, having his beard shaved off for the first time in 12 years.
“Movember is a cause that is close to my heart for many reasons and I’m honoured to shave off my beard to help launch the 2024 fundraising campaign at Coles,” said Draper.
Source: Coles
“My father-in-law has battled prostate cancer in recent years, and I’ve had to overcome my own mental health challenges to make a successful comeback on MasterChef and to be where I’m now. These experiences have inspired me to support Movember because I know that there are many Aussie men who are facing their own physical and mental health challenges.”
Coles has raised over $4.2 million for Movember since partnering in 2010, and contributed to the funding of over 1300 men’s health initiatives globally. Customer donations, team member fundraising, and donations from the sales of participating products have all played a part in this achievement.
Participating products this year include the entire men’s personal care range, selected Listerine dental products, selected Coles, MasterFoods and Nando’s sauce ranges, and the Coles Bakery mo-shaped 2 pack iced donuts.
Movember director of partnerships and new business, Kieran Ryan, said partners like Coles have played a huge role in helping Movember to implement and deliver men’s health initiatives, but the need is ongoing.
“Movember is incredibly proud of the outcomes that we’ve been able to achieve over the past two decades to advance men’s health in Australia such as research into a new class of precise prostate cancer medicine, the establishment of the Movember Institute of Men’s Health and creation of online resources for men seeking help with mental health,” said Ryan.
“These outcomes can only be achieved with the support of the dedicated Movember community and through partners like Coles. We hope customers can support Movember by purchasing a participating product at Coles this month – all funds raised will help go towards supporting men’s health research, workshops and resources across Australia.”
In addition to raising funds, Coles has also partnered with Movember and the AFL to present over 900 “Ahead of the Game” youth mental health workshops to AFL community clubs across Australia. The free youth mental health program teaches players, parents, coaches, umpires and volunteers to understand mental health, build mental fitness and strengthen resilience.
The 2024 Coles Movember campaign commenced on 30 October and will conclude on 30 November. The full list of participating product initiatives includes:
- Coles will donate 50 cents ($0.50) from the sale of every Men’s Deodorant, Grooming and Incontinence product at all Coles supermarkets in Australia and on Coles Online up to a maximum donation limit of $1,100,000.
- Donate 50 cents ($0.50) from the sale of selected Coles Burger Sauce participating products – listed below, up to a maximum donation limit of $40,000 from 30 October to 30 November 2024.
- Donate 10 cents ($0.10) from each Coles Bakery Movember Iced Donut 2 pack sold, from 16 October to 30 November 2024.
- Donate 10 cents ($0.10) from the sale of each selected MasterFoods Sauce product sold at every supermarket and on Coles Online to a maximum donation limit of $80,000, from 30 October to 26 November.
- Donate (20 cents; $0.20) from the sale of each selected Nando’s product sold at every supermarket and on Coles Online to a maximum donation limit of $50,000.
- Donate 50 cents ($0.50) from the sale of selected Listerine products, from 1 November to 30 November 2024.
