The Victorian Government says it is developing a new strategy to ensure the growth and sustainability of the state’s $9 billion wine industry. The draft Victorian Wine Strategy is now available for public consultation until 31 January.
Agriculture minister, Ros Spence, said the feedback will help develop “set the direction” of Victoria’s wine industry.
“The design process of the new strategy has provided an opportunity for industry and government to collaborate and set new directions for the industry to future proof the industry against trade disruptions, and consumer trends,” Spence said.
The strategy design has been led by Agriculture Victoria with a steering committee of industry representatives including Wine Victoria CEO, Stephanie Duboudin, and chair Dan Sims. There has been “extensive industry engagement” throughout 2024.
“We’re very grateful for the high level of positive industry engagement we’ve witnessed so far across our community and encourage everyone to continue this momentum and either attend the forums in January or make a submission on the Victorian Wine Strategy – preliminary design document,” Sims said.
The new strategy will build on the previous Victorian Wine Industry Development Strategy, which encouraged investment and tourism opportunities in the industry as well as improving biosecurity practices.
The Victorian Wine Strategy has been funded through the $5 million Wine to the World program as part of the Backing Victoria’s Producers Initiative.
“We want to hear from anyone with an interest in the future of Victoria’s wine industry – from grape growers and winemakers to logistics and exporters, hospitality and retail, academics, supporting industries and consumers,” Spence said.
To read the strategy design and submit a response visit here.
For more information on the Victorian Wine Strategy, visit here.
