Roy Morgan's Laura Demasi will deliver some hard and fast facts around how Aussies are embracing convenience in her keynote presentation at the upcoming Food & Drink Business LIVE breakfast forum, taking place at Arts Centre, Melbourne, on 12 October.
Convenience is certainly the default when it comes to what we put in our mouth. Despite our professed love of fresh and home cooked meals, the majority of Australians are turning to fast and convenience foods as an antidote to chronic busyness and our time poor lifestyles. So says Laura Demasi, director of Social and Consumer Trends at Roy Morgan Research, who will present highlights from recent studies to back this up.
“According to our research, fast food (eaten at Quick Service Restaurants) is still king of the convenience foods,” says Demasi.
“17 million Australians aged 14+ (84.5%) buy or eat take away food whether from leading fast food outlets such as McDonald’s, KFC or Subway or from the local fish and chips shop, pizza shop, convenience store or the like.”
“Old favourite McDonald’s is Australia’s leading quick service restaurant with over half of Australians, or 52.7%, eating at or having McDonald’s take away in an average six months, almost 12 percentage points ahead of second placed KFC on 40.8%.
“And when we’re too weary to venture out of the house, we are increasingly relying on home delivery services to bring the food to us. Nearly two million Australians aged 14+ (9.8%) now use Uber Eats, Menulog/Eatnow.com.au, Deliveroo or one of the many other meal delivery services in an average three months. Australia’s younger generations have taken keenly to meal delivery services with 16.1% of Millennials (aged 28-42 years old) having used a meal delivery service in an average three months."
So where does this leave the growing fresh pre-prepared category, taking up more and more space in our supermarkets? And what about frozen and other packaged convenience foods? Come along to Food & Drink Business LIVE to find out and discover the other key trends reshaping the convenience food market.
Other speakers and panellists at the breakfast will include: Simone Cote, GM Marketing & Innovation, SPC; Nicole Mahler, founder & director, Delicious Foods Australia; Iain Blair, co-founder & director, Birdstone Collective; Dr Angeline Achariya, CEO, Monash Food Innovation Centre.
Early bird tickets on sale here
More information is available here
