Drinks and hospitality business, Endeavour Group, is contributing information to a new data tool for suppliers, in response to growing demand for greater data and insights transparency in the retail liquor industry.
Launched at the company’s Supplier Summit in Sydney on 12 September, Complete Liquor is established by data and insights company Circana, and aims to increase clarity about the retail liquor market for trade suppliers. The tool will give industry access to a free report offering an overview of the beer, wine, spirits and pre-mix categories.
Circana managing director APAC, Paul Hinds, said Complete Liquor is designed to help identify opportunities and streamline decision making by offering the most comprehensive view of the market to suppliers and retailers.
Combining unmatched measurement capabilities and our deep industry expertise, we are excited to partner with retailers across the liquor sector to provide the first single source of truth for the industry.”
With more than 2000 trade suppliers across Dan Murphy’s, BWS, and ALH, Endeavour Group also launched its first Trade Supplier Charter – a new public commitment to continuous improvement in supplier relations, which builds on its existing policies and initiatives.
Endeavour Group CEO and managing director, Steve Donohue, said the Trade Supplier Charter and Complete Liquor tool demonstrate a focus on strong partnerships and innovation.
“We have doubled the number of small suppliers we work with since 2018, and now 90 percent of what we range is sourced from independent, small suppliers. Importantly, some of the most popular drinks we sell today didn’t exist two years ago, which is a testament to their responsiveness to changing customer preferences,” Donohue said.
“After three years as a standalone company, we are pleased with our progress in building long-term partnerships with our suppliers, but we are always looking for ways to improve.
“From the introduction of 14-day payment terms for smaller suppliers, the launch of Dan Murphy’s Marketplace to give suppliers more routes to market, and hosting regular Supplier Forums and sharing data and insights, our track record demonstrates this.
“We want to promote mutual, sustainable growth with our suppliers, we want to drive innovation, and seek to promote high standards of ethical conduct. That is why our Trade Supplier Charter is built on three principles: transparency, simplicity, and genuine collaboration.
“By taking a transparent, simple and collaborative approach to our discussions with suppliers, we have heard consistently of the need for quality data and insights to help guide their decision-making.”
