The Naturally Good 2024 Awards are now open for entries, featuring 14 categories including Best Food Product, Best Beverage Product, Best Functional Food or Beverage Product, and a new publicly voted People’s Choice Award.
The awards aim to highlight brands that trailblaze and revolutionise the natural health industry, with an emphasis on innovation, quality and sustainability.
The Awards are judged by a panel of industry leaders, consultant Despina Lord, Soulfresh founder and CEO Didi Lo, Prof Consulting director and founder Mark Field, Ranged MD Jessica Maree Gordoun, Australian Organic CEO, Niki Ford and Tomorrowstort director Lisa Crawford Jones.
The awards feature 14 categories: Best Food Product, Best Beverage Product, Best Functional Food or Beverage Product, Best Home & Living Product, Best Beauty & Cosmetics Product, Best ‘Free From’ Product, Best Organic Certified Product, Best Australian Manufactured Product, Best New Brand - Sponsored by Consult Group, Retail Leader, Trailblazer, Best Complimentary Medicine Brand and Best Socially Conscious Brand. For the first time, Naturally Good will also host a People’s Choice Award, determined by a public vote. To be eligible for this category, nominees must have already been shortlisted in another category.
Naturally Good event manager Sinead Kavanagh said the awards were now in their third year.
“We continue to be inspired by the innovation and standard of products and brands being entered that are now available for Australian consumers. As the industry grows with consumer demand for cleaner products, the opportunity to highlight the best will help winners break through,” said Kavanagh.
Buderim Ginger won Best Functional Food or Beverage Product at last year’s Naturally Good Awards. Buderim Bioactive Ginger Plus product manager Millie May said the win was a pivotal moment for the brand.
“The award has amplified our presence in the functional beverage space, opening many doors to partnerships and new distribution channels. We've always believed in the power of our product as a natural and safe remedy, and this award has resonated that belief to a wider audience. It created trust from both our partners and consumers and overall increased our brand's reputation. As a fairly new brand on the market, this has been very important.
“Naturally we have seen growth, both in sales and brand loyalty, however, this award has propelled us further in our mission to make ginger’s natural benefits accessible and enjoyable to all,” said May.
Entrants can make submissions here, with general admissions closing 29 February. Winners will be presented at the Naturally Good Expo on 3 June.
