Food waste startup Good & Fugly has made its debut in Melbourne, launching deliveries in the city, following its recent crowdfunding campaign to assist its move down south.
After launching in Sydney in 2020, Good & Fugly has delivered more than 200,000 kilograms of ‘quirky’ fruit and vegetables to consumers, helping save produce deemed unsuitable for supermarkets from going to waste.
Good & Fugly’s Melbourne launch comes off the back of its recent crowdfunding campaign, which saw the team raise over half a million dollars, allowing it to expedite its move to Melbourne.
With boxes and delivery being roughly 20 per cent cheaper than buying at the supermarket, Good & Fugly says its an easy way to combat the rising cost of living while doing good for the planet.
Good & Fugly founder Richard Tourino said, “Since our launch in Sydney we’ve had an overwhelming demand from Victorians to launch Good & Fugly in Melbourne. The price of fruit and veg is skyrocketing, and still, major supermarkets are rejecting produce based on looks alone.”
As part of the launch, Good & Fugly will also be looking to connect with local Victorian farmers who have cosmetically challenged produce or surplus stock they need cleared.
Good & Fugly works directly with farmers to give them a fair price for produce that would otherwise be thrown away.
Tourino said, “The cosmetic standards of supermarkets mean an astounding amount of great food never reaches our plates. In fact, 30 per cent of all the world's farmland is used to produce wasted food. We’re on a mission to make saving the planet affordable, convenient, and delicious.”
