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Allergen-free food and beverage manufacturer Freedom Foods Group has appointed Dr Joanna McMillan as its chief nutritionist.

Dr McMillan, a qualified dietitian and nutrition science PhD, will also act as a media and consumer spokesperson for the brand, and will be involved with the company's social media activities.

Dr McMillan regularly appears in the media and is the official nutritionist for the Today Show. She also co-authored The Low GI Diet with Professor Brand-Miller and fellow dietitian Kaye Foster-Powell, and has her own small but growing company.

Freedom Foods said the appointment comes ahead of new product launches including infant formula, a new range of cereals, and new kids snack bars.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.