Sydney-based tech start-up Floteq Technologies is aiming to help brewers, suppliers and venues control wastage with its data-driven technology, which gives real-time insights to the flow of beverages, liquids and gases.
Floteq is one of 10 start-ups part of the Sports & EventTech startup accelerator program, led by international network Startupbootcamp, looking to scale their business and partner with industry stakeholders to boost development in the Australian market.
Floteq founder Miles Lazic told Food & Drink Business that it has already begun partnerships with Heineken and Carlsberg in Europe and is now turning its focus back home in Australia.
“We’re in the process of doing a proof of concept and partnering with Asahi, which is really exciting,” said Lazic.
“The scope for us is huge – we want to cater for the big guys and the small guys, whether it’s a chain of venues, a local pub, as well as the big brewers and small craft breweries.”
The Floteq monitoring system can be connected via Bluetooth, 3G/4G and wifi which aids decision making from “delivery, least cost routing, optimisation and maintenance, to reduce costs, wastage and allow for increased revenue”.
“On the supplier side, the technology mainly helps with brand integrity and consistency of beer,” Lazic told F&DB.
“Taste is impacted by different elements, such as temperature – why the beer is too cold or too warm – or whether it is overgased or undergased, which will impact on how carbonated or flat the beer tastes.
“Breweries want to make sure the way their product is poured the way it was originally brewed and intended across every venue. If you have a Peroni in one pub and it tastes different in another pub, you want to be able to pick up on that, and that’s where we can help.”
Lazic said the technology is already used in a number of venues in Sydney, including The Argyle and Dee Why RSL, and is looking to expand into more.
As part of the Startupbootcamp accelerator program, Floteq will be showcasing its technology at its online Demo Day, on 20 August.
For more information and to register for the Demo Day, click here.
