Suntory Beverage & Food Oceania has appointed Brad Erceg as its chief commercial officer (CCO). Erceg will be responsible for the Australian and New Zealand sales teams.
Suntory Beverage & Food Oceania was formerly Frucor Suntory and will become Suntory Oceania with its sister business, Suntory Global Spirits, which was Beam Suntory prior to the 2023 announcement they were joining forces. Suntory Oceania will come into effect in mid-2025 in Australia, and 2026 in New Zealand.
At that point, Erceg will be responsible for more than 40 brands.
Erceg said, “We have a clear vision of how Suntory can disrupt and ignite the beverage category across Australia and New Zealand. It’s a privilege to step forward and lead our amazing team through this transformation as we continue to deliver for our customers.”
Erceg has been with Suntory for 18 years in leadership positions including GM New Zealand and sales director New Zealand. .
Suntory Beverage & Food Oceania CEO, Darren Fullerton, said, “Brad’s extensive experience in channel management, account management, revenue management, and category management uniquely positions him to drive growth and innovation in his new role.
“His appointment to chief commercial officer and his arrival as an executive leadership team member is a testament to his talent, leadership capability and future potential beyond Commercial.
Brad’s leadership skills and commercial acumen are well known inside and outside of Suntory, and he brings a fresh approach to navigating complexity while delivering growth for the business, its culture and people. He is a true Suntorian who will be a key driver in bringing the best of Suntory to Oceania.”
Licensed sales director, Gordon Treanor, is recruiting a further 130 plus roles to support the new Australian Alcohol Licensed Route to Market function – a new sales team responsible for bringing Suntory’s iconic alcohol portfolio to market from mid-2025.
