A highly anticipated mango emoji has launched on iOS devices across the country and around the world thanks to an industry-funded social media campaign.
A two-year social media campaign under the hashtag #mangoemojiplease led by industry body Australian Mangoes and funded by Hort Innovation was created to lobby the emoji council Unicode to introduce the mango emoji to smartphone keyboards.
The campaign #mangoemojiplease was launched in September 2016 and saw more than 800 posts using the campaign hashtag.
More than 2,660 emojis are currently in use, and for new emojis to be approved, interested parties must apply in a letter to the Unicode Consortium, which is made up of a committee from tech giants including Apple, Microsoft, IBM, Facebook, Google, Oracle, Adobe, Huawei and Netflix.
“This year, Australian Mango growers are expecting their most fruitful harvest yet, and the mango emoji will be a great way for Australians to express their love for mangoes and to keep this fruit on top of Aussie minds (and hearts),” Australian Mangoes says.
