New Zealand oat milk start-ups, Otis and All Good, have merged to form a new plant based business – Good & Humble – dedicated to championing locally grown oat milk and expanding sustainable beverage options globally.
Both Otis and All Good have made significant strides in the plant-based market. Otis was the country’s first commercial oat milk brand, founded in Dunedin in 2018, and recently partnered with Free Flow Manufacturing to establish the country’s first state-of-the-art plant-based milk facility in Auckland. Since the facility’s opening, it has become a production hub for All Good’s plant milks, which was initially developed in 2019.
Otis and All Good will continue to operate as separate brands, with the merger aiming to leverage each business’ strengths to build scale, drive innovation, and support New Zealand’s oat growers.
Otis's innovation in on-farm provenance and enzyme technology will pair with All Good’s established export sales and distribution to elevate New Zealand’s oat milk market.
All Good is set to grow customer value and develop a broader range of plant-based products, while Otis’ premium offering will focus on oat milk innovations that champion the provenance of its South Island-grown oats.
All Good general manager, Faye MacGregor, said the merger is a strategic milestone that reflects both brands’ deeper commitment to people, the growers, and the planet.
“By uniting our brands, we’re building a stronger foundation to deliver on these promises, advancing our shared mission of sustainability and local impact. This union strengthens our ability to deliver on those promises,” said MacGregor.
In the near future, Good & Humble aims to expand distribution and develop more export opportunities, particularly in the Southeast Asian markets.
Otis co-founder, Chris Wilkie, said the merger is about combining strengths to achieve true scale for the businesses, as well as for their growers and customers.
“As we come together under Good & Humble, we create a future where our shared values and capabilities work together, enabling us to set a new benchmark in oat milk quality, sustainability, and innovation and export that to the world,” said Wilkie.
“We are playing against billion-dollar multinational brands; uniting with All Good means we can play smarter and harder. Our NPD engine will be market-leading.
“We are very excited to grow Good & Humble for many years to come and see what plant-powered adventures we can have along the way,” he said.
