Family-owned fresh produce company Perfection Fresh has acquired the rights to sell and market the Calypso mango variety.
Perfection Fresh bought the rights from OneHarvest, a fresh produce supplier to supermarkets and green grocers.
The acquisition will give Perfection Fresh control over the supply of more than a third of Australia’s domestic mango sales.
Perfection Fresh CEO Michael Simonetta said his company planned to increase the consumption of the fruit both domestically and abroad.
“We'll work closely with the Calypso grower network and supply chain to ensure we deliver a consistently high-quality product with full seasonal availability for the major chain stores and independent retailers,” Simonetta said.
“We plan to drive sales with targeted consumer campaigns focused on the unique attributes of Calypso mangoes and the health benefits of mangoes,” he said.
Calypso mangoes are scientifically known as B74 Mangoes and are known for their vibrant colour and large amount of flesh.
Ten million kilograms of Calypsos were grown last mango season, and production is expected to grow significantly this summer.
Perfection Fresh already owns the rights to Kensington Pride, Pearl, Keitt, and R2Ed mango varieties.
