Australian made and owned non-alcoholic beer company Beneficial Beer Co hit its Birchal crowd-funding raise target half an hour after opening the campaign, raising more than $365 000 in less than 24 hours.
Beneficial Beer Co was formed after founder David Jackson decided to do a year of sobriety back in 2021, quickly realising that the choices of no-alcohol products on shelves were limited.
Jackson spoke to Food & Drink Business in September last year after relocating his family to Queensland to retrain as a brewer, mentored by former Toohey’s brewing manager Bruce Peachey.
Jackson said he was overwhelmed by the support in reponse to the Birchal raise.
“I’d never have thought two years ago when I was dreaming up my next business that I’d be running a private company today with more than 100 shareholders.
“This is a cracker and I can’t wait to just make more beer and get it out there for more Aussie’s to try,” said Jackson.
Beneficial Beer Co has a core range of three classic beers: it’s flagship Stone Cold Lager, a Dark Ale, and a Pale Ale, winning three Silver medals at the Sydney Royal and four Bronze at Melbourne Royal.
Beneficial Beer Co recently secured distribution and ranging within Coles Liquor, and is available at Aldi Supermarkets, ALM, Paramount Liquor, and bottle shops across Australia.
Beneficial Beer Co’s Birchal raise closes 30 November.
