Better-for-you company, Soulfresh, has acquired beverage business Emma & Tom’s to expand its beverage portfolio, particularly in the juice sector. Soulfresh founder, Didi Lo, says the companies are a “natural fit”.
Soulfresh CEO, Maurice McGrath, said the acquisition was “transformative” for both companies.
“This partnership not only enhances our ability to expand across multiple channels, but also significantly strengthens our position in beverages. Together, we are well positioned to offer a broader range of innovative and healthier beverage options, creating greater value for consumers, and driving sustained growth for both Soulfresh and Emma & Tom’s,” McGrath said.
Soulfresh’s existing portfolio includes kombucha, plant milks, healthy snacks, and plant-based foods, is available in major retailers and independent supermarkets across Australia, New Zealand, and the UK.
“When I started Soulfresh 20 years ago, our mission was to challenge the mainstream and offer better-for-you food and beverage alternatives. Both Emma and Tom’s and Soulfresh have been pioneers in driving better food and beverage options, helping Aussies to make better choices,” Lo said.
Emma & Tom's began almost 20 years ago with a range of premium juices. It is also a certified B Corp.
Co-founder and CEO, Emma Welsh, said, “We founded Emma and Tom’s over 20 years ago to create high-quality, nutritious juices and smoothies using mostly Australian ingredients. Now, as part of the Soulfresh family, the team and I are excited to offer our customers an even broader range of delicious healthy drinks and snacks.”
