• Bubs founder and CEO, Kristy Carr.  (Image source: Bubs Australia)
    Bubs founder and CEO, Kristy Carr. (Image source: Bubs Australia)
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Each issue of Food & Drink Business we ask an industry leader five questions about their working life. In our April 2022 edition we talked to the founder and CEO of Bubs Australia Kristy Carr.

1 Tell us about your current role

After founding Bubs in 2006, I continue to lead the business as founding managing director and CEO in its evolved form as a listed company.

2 What has been your greatest achievement so far?

Staying true to the DNA of the brand throughout the journey, ensuring we create a fun and engaging team, and continuing to provide for a generation of happy and healthy babies and kids.

3 What was your biggest mistake and what did you learn?

The biggest mistake I made was when we were moving the business from start-up to a listed company. At the time I didn’t have confidence and self-belief to realise that the best person and CEO I could be was to be myself and surround myself with support. It is easy to get intimidated at first by fancy suits and all the jargon. 

Then I realised it was still the business I had started, and that I was was where I should be to help the company achieve its goals.  It has been a great self-discovery. 

4 What would you tell your 25-year-old-self?

You are about to have the time of your life. Don’t look back, trust your intuition and judgement.

5 What is one goal you still want to achieve?

Showing Bubs to the world and sharing the best nutrition for the family designed by a proud Australian business.

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