Each issue of Food & Drink Business we ask an industry leader five questions about their working life. In our April 2022 edition we talked to the founder and CEO of Bubs Australia Kristy Carr.
1 Tell us about your current role
After founding Bubs in 2006, I continue to lead the business as founding managing director and CEO in its evolved form as a listed company.
2 What has been your greatest achievement so far?
Staying true to the DNA of the brand throughout the journey, ensuring we create a fun and engaging team, and continuing to provide for a generation of happy and healthy babies and kids.
3 What was your biggest mistake and what did you learn?
The biggest mistake I made was when we were moving the business from start-up to a listed company. At the time I didn’t have confidence and self-belief to realise that the best person and CEO I could be was to be myself and surround myself with support. It is easy to get intimidated at first by fancy suits and all the jargon.
Then I realised it was still the business I had started, and that I was was where I should be to help the company achieve its goals. It has been a great self-discovery.
4 What would you tell your 25-year-old-self?
You are about to have the time of your life. Don’t look back, trust your intuition and judgement.
5 What is one goal you still want to achieve?
Showing Bubs to the world and sharing the best nutrition for the family designed by a proud Australian business.
