Food & Drink Business and stablemate PKN Packaging News will be hosting its third Women in Packaging Forum on 28 October, during the Australasian Packaging Conference 2020. It is set to take place as a virtual event running across four consecutive morning sessions from 27-30 October.
The keynote speaker for the virtual event will be acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich, who will give insight into the unconscious behaviours that cause shoppers to pick up a product.
She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.
Sonia is renowned for her clarity and has created models that apply Nobel Prize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.
Sonia believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.
Her address will consider the impact of COVID-19 on buying behaviour, looking at the cycle of panic, fear, isolation, and uncertainty that seems to be continuing to loop at the moment and foreseeable future; considering how and why spend money, and how brands can win in these times.
Following Sonia Friedrich's presentation, our panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people.
Panellists will include founder and MD of Stay tray; Kate Stewart, co-founder and MD of Natural Evolution Krista Watkins; Co-founder and director of tna, Nadia Taylor; and founder and Brisbane-based plastics researcher and PhD Candidate at the University of Queensland, Nicole Garofano (MAIP).
Women in Packaging 2020 virtual forum – 28 October, 2020
Register here: http://aipack.com.au/event-registration/?ee=252
2020 AIP Australasian Packaging Conference virtual forum – 27-30 October, 2020
Register here: http://aipack.com.au/event-registration/?ee=248
