Vegemite owner Bega Cheese has inked a deal which sees the spread blended with chocolate, yoghurt, dates, and banana in Boost Juice stores.
The juice and smoothie bar is calling it the Vegemite Boost, and notes similarities to salted caramel – with an Aussie twist.
Available as part of Boost Juice’s new Aussie Milk Bar range, each smoothie is made with real fruit and an added twist.
Other Aussie classics include Rocky Road and Cookies & Creme.
Boost Juice CMO Joanne Bradley says the company has been looking at ways to think outside the square in product development.
