Fiji Water changes labels to reflect brand's 'journey'

Artesian bottled water brand Fiji Water has changed its label for the first time in 10 years.

Its 330ml, 500ml and 1L bottles will feature a new front label and two new back labels which reflect one aspect of the brand’s 'journey from cloud to bottle'.

The square shape, blue bottle cap, soft taste, and unique mineral profile will remain the same.

The company hopes the “vivid blue and pop of the signature pink hibiscus flower” will enhance the brand's status.

The new label was launched in the US in January 2015 and will reach Australian store shelves this month.