Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".
"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.
Tooheys New is a traditional Australian lager, first brewed in 1931.
The latest rollout has been supported by a 'very Australian' campaign, below.
Sustainable packaging achievements were recognised at the APCO Annual Awards in Sydney last night. The event celebrated organisations, and individuals, driving change towards the 2025 National Packaging Targets and beyond. PKN was there.
Adamantem Capital is bidding to acquire Close the Loop Group. The board has recommended the offer, and is realigning itself, with CEO Joe Foster stepping down from the board, as are the chairman and CFO. Foster will become chief operating officer at the company.
In one of the biggest deals ever undertaken by an ASX-listed business, Amcor is acquiring US-based Berry Group in an all-stock merger, in a move that will create a consumer and healthcare packaging business with 400 operating plants around the world.
