Ep33: Tim Noakesmith, Vow

Crossing the Uncanny Valley with Vow’s Tim Noakesmith

For Tim Noakesmith, it has been quite the non-linear career trajectory to his current role as co-founder of cultured meat company, Vow. But when you know he’s life goal was to have a major impact on the world, it makes sense he is now at the helm of one of the international leaders in this ground-breaking field.

We start with Vow’s origin story and the basics of how cultured meat is made. Tim explains the quest to cross the ‘uncanny valley’, that space when something doesn’t feel – or taste – how you think it should and your immediate response is disgust or rejection.

From there, he talks about the potential for cultured meat beyond simply replicating the animal the cells have come from. As he says, “cells are an exciting ingredient and they’re going to make exciting foods”.

Vow raised $7m in seed funding last year and is on the cusp of making some major announcements. Tim says the company’s culture is one that doesn’t like to rest on its laurels, with a diverse team of “really smart problem” solvers making sure Vow is at the front of this burgeoning food technology. 

------------------------------

Food & Drink Business delivers the industry’s most in-depth news and editorial coverage of Australia’s food and beverage sector. The Food & Drink Business podcast is one part of our multi-media platform, which provides: the latest news; expert opinion and business advice; insightful reports on industry issues and trends; new products; the latest research and technology developments; and regulatory updates. Tune in for entertaining and informative interviews from industry leaders, change drivers and experts across all aspects of the country’s leading manufacturing sector.

You can listen above or follow us on your favourite podcast platform:

 |  |  | 

If you would like to sponsor the podcast, please email our national sales manager Sharon Amos.

If you wish to use any of this podcast’s audio, please send an email to Kim Berry.

The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Food & Drink Business via their website or email. 

MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher

Food & Drink Business - © 2021