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Cadbury’s Caramilk block has returned to Australian supermarket shelves this week, with the previous limited run so popular, Australians were listing the chocolate for 10 times the retail price online.

Caramilk is a hybrid of caramel and white chocolate, which has a smooth and creamy texture.

A limited run of the chocolate block in 2018 saw many consumers share their love for the product online, with one starting a petition to “'make Caramilk chocolate a permanent thing”.

“We’ve listened to the tens of thousands of Aussies asking us to bring Cadbury Caramilk back,” said Cadbury Dairy Milk marketing manager Katrina Watson.

“We couldn’t ignore their passion for our golden chocolate block, so we’re proud to be bringing it back.”

The Caramilk block is now available in supermarkets around the country for a limited time, with an RRP $4.80.

Packaging News

The September edition of The Packaging Innovation Edit, presented by PKN in collaboration with ThePackHub, spans materials science, circularity and consumer experience, showing how innovation can occur at very different points in the packaging lifecycle.

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