Bonne Maman has created Intense, a new range of spreadable jams with more fruit and 37 per cent less sugar.
Translating to 'good mother' in French, Bonne Maman's new Intense range has four fruit flavour varieties, packed in glass jars and sealed in its iconic gingham lids.
Intense contains no artificial colours, flavourings or preservatives, and less sugar, as consumer research indicated 36 per cent of Australians wished more lower sugar or sugar-free products were more commonly found in store.
The Bonne Maman Intense range is available in Strawberry, Raspberry, Orange and Apricot flavours and will be in stores from 15 July.
