Mondelez International has partnered with Bulla Family Dairy to launch a range of ice creams blended with Picnic, Crunchie, and Boost chocolate bar flavours.
Bulla general manager of marketing and innovation Nick Hickford said the company had already had success with the Cadbury Marvellous Creations and Cadbury Creme Egg ice cream launches - so felt now was the time to mash up some other flavours.
The Picnic cones include chocolate and caramel flavoured ice cream with a caramel centre, finished off with chocolate topping and peanuts, while the Boost cones include chocolate-flavoured ice cream, mini choc crisps, a caramel centre and chocolate chips. The Crunchie cones offer chocolate and honeycomb flavoured ice cream with honeycomb pieces.
Each Cadbury ice cream cone also comes with a chocolate-flavoured crunch wafer cone lined with milk chocolate. RRP is $7 for a pack of four.
Hickford said only fresh milk and cream, along with quality ingredients, were used in the range.
The Cadbury Boost flavour also now comes in a tub format as an extension to the Cadbury Picnic and Cadbury Crunchie tub ranges in freezer aisles.
