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PepsiCo's Smith's snack brand is continuing the trend of blurring the flavour boundaries with its latest nut launch: Nobby's 'loaded snacks'.

Nobby’s Loaded Snack Mix is a new snack mix with crunchy bite-sized pieces of pork crackle, crispy rice clusters, crunchy nuggets, noodle crisps, pretzels and peanuts.

The lastest range of 'loaded snacks' has branched out to include Spicy Buffalo Wing and Nacho Cheese.

“We wanted to deliver a nibble mix that only Nobby’s could. The flavours really pack a punch and there is five grams of protein per serve,” Pepsico Australia marketing manager Susan Press said.

Nobby's Loaded are available in a 110g pack from supermarkets and selected P&C stores, RRP $3.49.

Packaging News

APCO has released its 2022-23 Australian Packaging Consumption and Recovery Data Report, the second report released this year in line with its commitment to improving timeliness and relevance of data. 

The AFGC has welcomed government progress towards implementing clear, integrated and consistent changes to packaging across Australia, but says greater clarity is needed on design standards.

It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.