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PepsiCo has introduced its Pepsi Max Creaming Soda, a new no sugar, cola drink infused with a taste of fairy floss.

The new addition joins Vanilla and Raspberry in the Pepsi Max flavour range following consumer demands and PepsiCo’s commitment to expanding its portfolio.

“We are excited to reveal the latest addition to the Pepsi Max flavours range, we took the great taste and no sugar offering of Pepsi Max and paired it with the fun, sweet taste of creaming soda to delight our consumers,” said PepsiCo ANZ marketing manager for carbonated soft drinks Carolyn Baveystock.

Pepsi Max Creaming Soda is available in 600ml and 1.25-litre bottles, as well as 375ml and 440ml cans and as a 10-pack.

Consumers can find the product in independent and major retailers, and petrol and convenience stores Australia-wide.

Packaging News

APCO has released its 2022-23 Australian Packaging Consumption and Recovery Data Report, the second report released this year in line with its commitment to improving timeliness and relevance of data. 

The AFGC has welcomed government progress towards implementing clear, integrated and consistent changes to packaging across Australia, but says greater clarity is needed on design standards.

It’s been a tumultuous yet progressive year in packaging in Australia, with highs and lows playing out against a backdrop of uncertainty caused in part by the dangling sword of DCCEEW’s proposed Packaging Reform, and in part by the mounting pressure of rising manufacturing costs. Lindy Hughson reviews the top stories for 2024.